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Monkey Forest in Bali

Influencer Pamela Reif Endangers Monkeys With Ad Shoot for Her Fitness Bar

Influencer Pamela Reif is currently facing criticism for her reckless behavior in a nature park in Bali.
Influencer Pamela Reif is currently facing criticism for her reckless behavior in a nature park in Bali. Photo: Credit: picture alliance / | -

April 19, 2023, 3:10 pm | Read time: 3 minutes

Influencer Pamela Reif just can’t catch a break. After the 26-year-old recently sparked a massive backlash with transphobic comments, another storm is now brewing around her. This time, it’s due to her reckless behavior at a wildlife park in Bali, where she endangered a monkey.

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Fitness influencer Pamela Reif is once again facing criticism. The reason is a clip the 26-year-old recorded during her vacation on the Indonesian island of Bali. In it, she advertised her snack bar, but it went terribly wrong. Unexpectedly, a wild animal became part of the footage. The clip was filmed in the Monkey Forest, a nature park where, as the name suggests, many monkeys live.

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Pamela Reif Faces Heavy Criticism After Video Clip

The monkeys living there are known for stealing things from tourists. Various travel guides warn about the thieving macaques: “They mostly have one thing in mind: food. And they suspect it in every one of your bags, so be prepared for thorough inspections. The only suitable food for the Javanese monkeys is bananas, which you can buy from the park rangers,” warns the travel portal “Urlaubsguru.de” on its website.

Instead of a banana, Pamela had one of her plastic-wrapped fitness bars, which was–as expected–snatched from her hand by one of the monkeys and then eaten. Many find it particularly problematic that the blonde casually pulled out her phone to film the event instead of stopping the monkey or informing a zookeeper, which would have been in the interest of animal welfare. She used the clip to promote her bar to her over 9 million Instagram followers.

Biologist Says Pamela Reif’s Thoughtless Action Was Dangerous

Dr. Saskia Schneider, a biologist and senior editor at PETBOOK, explains why feeding monkeys with plastic and sweets is not a funny vacation gag but a reckless endangerment of animal welfare: “Feeding monkeys with brought food is problematic because you never know how the animals will react to it. Additionally, a fight could break out among the animals over the ‘rare treat.’ The plastic packaging also poses a danger to the monkeys if they swallow it whole.”

With this thoughtless action, Pamela Reif not only put the monkeys but also herself and other park visitors in unnecessary danger, Dr. Saskia Schneider further explains. “This action is also dangerous for people, as the monkeys, hoping for more treats, may search visitors’ bags and clothing and become aggressive or even physical.”

Influencer Louisa Dellert Criticizes Pamela Reif

Many online are shocked by Pamela Reif’s reckless advertising stunt. One Instagram user writes: “All for the clicks, I’m not surprised. Instead of thinking about the animal’s welfare, she films the animal eating her bar.” Author Louisa Dellert (33) also speaks out, appealing to Pamela’s role model status in a TikTok: “We influencers also carry responsibility, and we should keep that in mind when marketing our products.” Pamela Reif has not yet commented on the criticism. Instead, she informed her fans on Instagram that her bar is now also available in Switzerland.

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This article is a machine translation of the original German version of PETBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@petbook.de.

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